inc. magazine update!

check out the inc. magazine "where are they now" slideshow.

THE BEARON was featured in the 2009 Coolest College Start-Ups issue

and is now featured here with an update on Caroline and on THE BEARON!

image courtesy of inc. magazine and shay spaniola

NYFW

Favorite Shows so far?

- Jenni Kayne (well done!)

- Doo.Ri (seriously, I'll throw away my whole closet right now in exchange...)

- Alice + Olivia (very what I'd wear now... young and fresh, as expected)

let the fun continue...

caroline.

Tune in to Rachel Ray!

Hey everyone... greetings from Florence! Make sure to tune in for Ashley Falcon's segment on the Rachel Ray show today. If you missed it, check out Ashley's blog for MarieClaire, Big Girl in a Skinny World. She's an all-star, completely revolutionizing the fashion world.

Congrats Ashley!

xx

The 31st Second

Check out my dad's new book here

It's a quick and interesting read, whether you're a marketing major or

just interested in learning how companies get inside you're head...

Plus there's a bunch of great stories and case studies you could throw out

during lecture or an interview (always helpful!)

Enjoy!

Her Campus Magazine

Her Campus is an online magazine dedicated to collegiate women.

Click here to read jouralist Joanna Buffum's article about THE BEARON!

And then explore the rest of the site... these girls are doing an AWESOME job

and we love them!

Thanks Joanna!

Enjoy!

<3

Model Spotlight article

Thanks to Britt, Caroline had the opportunity to be interviewed by Detroit Style blog, Angela's Eye. Check out the Model Spotlight Interview here!

FiD

Fashion In Detroit!

images courtesy of Dan Lippit

Channing and I fighting to open the Made In Detroit show

Our Carhartt Family!

Backstage, Hair and Make-up

Lena and I... I'm clearly excited

Walking Joe Faris out during the finale of Schott NYC! :)

incredible. i miss this already!

And We're Back!

Hey there everyone! Fashion in Detroit has wrapped, and we're back on campus...

(mixed feelings to be back at the library!)

Special thanks to Karen, Reno, Lians, and my favorite Joe Faris for planning such an incredible event. Keep checking back for links to some incredible photos and press. I had a blast working with the team, all of the designers, and the lovely other models.

See you at FiD2 in March? We hope so.

xx caroline

UM Wakeboarding Tournament- This Weekend!

Today's the day!

Eduardo and the rest of the UM Wakeboarding team are hosting the 2nd annual Great Wakes Collegiate Wakeboarding Tournament. It is bound to be killer- plus we'll be there hanging out, chillin' with the Red Bull girls, handing out stickers, and even giving away a few shirts. And we had the opportunity to design the tournament shirts this year (!! Thanks guys!!)

Come hang out!

Welcome Back Ann Arborites!

Hey hipsters,

Welcome Back to Ann Arbor and all things glorious and collegiate. We're happy to report that the team is, almost, fully reunited and we're working hard to bring you the best in fall fashion. Look out for our welcome week party, where we'll join Dark North apparel to officially welcome all the cool kids back to campus.

Good luck unpacking and we can't wait to see you soon!

Peace, Love, THE BEARON

PS Keep sending over pictures from all your killer summer adventures!

anna@thebearon.com

New Poshh Ad!

Here it is! Poshh's new ad for fall!

I'm obsessed with this dress! It was an awesome opportunity getting to work with everyone again! Thank you so much Wendy!

Josh Band (photo), Talya (makeup), Poshh Ann Arbor

Jane's Addiction

FINALLY. Jane and I have something in common...

the bearon.

SeaOfShoes

From a new found craving for all things Pamela Love (ummm BEARon ring? I need that...), to an insatiable love of all things shiny and vintage, Jane Aldridge is my girl. Jane and her amazing blog, Sea of Shoes is a daily stop for most fashionistas and even landed this young, leading lady in the pages of Vogue.

So why am I writing about her now, versus every other day of awesome Jane posts? Because everyone always laughs at how much shit I have on wrists... and now I have fabulous company. While I tend to lean towards an mix of gold bangles, friendship bracelets, Cartier ropes, and a black and gold La Mer Collection wrap watch, Jane takes a more monochromatic (and gloriously chic) approach with her all silver baubles.

Off to adorn my wrists with even more inspiration...

Peace, Love, THE BEARON

C

image: seaofshoes.typepad.com

^ As though you didn't already have that bookmarked...

Brutus

Megan and Keegan, two dear friends and BEARON lovers sent us this photo of their new bulldog puppy, Brutus. Basically the cutest/most spaz dog ever. And a good reminder that wrinkles can be adorable...

Peace, Love, THE BEARON

Ellis Makes Chicago Magazine Style Watch!

At this weekend's Pitchfork music festival, Ellis, once again, did us proud.

Check him out in Chicago Magazine's Style Watch: Pitchfork Style,

a collection of looks from the 3 day festival.

PS Ellis is on page 2!

photo credit: Megan Dodge

Gone Lolla for Minx?

During a lovely afternoon at Borders together,

Caroline and Anna discovered a most fortuitous find...
May we introduce MINX nails, please?

With everyone from Lady Gaga (pictured above) to Beyonce
sporting the fun and funky nail coatings, applied via a heating
technique, there's no question that "getting minxed" is a
trend too tempting to pass up.

In what can only be described as "hippie chic," Caroline
fell head over heels for this flower power design, which she
is dying to rock at Lollapalooza:

The perfect accessory for grooving
to stellar bands in Chi-town, no?

Peace, Love, Bearon

Anna

*photo credits: http://osochic.blogspot.com/2009/03/minx-nails.html

Summer Jam Session

Open iTunes.

Search Cobra Starship.

Buy Good Girls Go Bad.

Swoon over Leighton Meester's cameo

and

Dream about the Gossip Girl fashion closet.

All for $.99.

You can thank us later.

*

Happy summer.

Peace, Love, THE BEARON

July, Already?

I can't believe it's already July! Here at THE BEARON we are hard at work on our newest design and meeting with some new boutiques interested in the line. (SO EXCITING!)

We hope that you all had a wonderful 4th of July with family and friends.

I had a blast with Anna and her family!

Katie, Anna, her sister's (Lindsay and Charlotte), and I

<3

Have a lovely day!

Peace, Love, BEARON

HAPPY 4th!

HAPPY 4th of July from THE BEARON!

May your sparklers glisten in the shadows of awe-inspiring fireworks!

Bonjour, Bearon!

Thanks to Kathy,

THE BEARON has made it to Paris!

Home to many of our favorite things...

Chanel, Colette, and now,

a Peace & Love tee.

Peace.Love.Bearon.

Rose Brings "Peace & Love" To Israel

Rose recently accompanied her family on a trip to Israel,

and she sported her THE BEARON tee at the Israel Museum,
in front of the building where the Dead Sea scrolls are kept!